Thank you for taking the time to stop by Clean and Cruelty-Free™, an up and coming consumer resource focused on non-toxic and cruelty-free beauty and lifestyle products! If you’re interested in working with us, please review the below items to learn how we can connect!
Becoming Clean & Cruelty-Free™ Approved
We require all brands we work with to go through an approval process. During this process we examine your animal testing policies and product ingredients. We WILL NOT work with a brand who does not meet our requirements (tests on animals and/or uses highly-toxic ingredients).
To start the approval process, please send an email to firstname.lastname@example.org with the answers to the following questions:
- Do you test your finished product or ingredients on animals at any point in your production process?
- Do the suppliers of your ingredients test on animals at any point?
- Do any third party companies test your products on animals on your behalf?
- Are your products sold in areas where animal testing is required by law such as mainland China?
- Is your brand owned by another company? If so, which company?
- Does your brand hold a cruelty-free certification from Leaping Bunny, PETA, or another source?
- Which ingredients do you consider toxic and keep out of your products?
Once we’ve reviewed your answers to the above questions, we’ll take a look at your ingredient list for 1-3 products. If the ingredient review is passed we’ll notify you of your approval and add your brand and website to our Clean & Cruelty-Free Brand list.
After initial approval a team member may reach out in 12-18 months to re-verify your Clean & Cruelty-Free status. We hold the right to refuse or revoke approval at any time.
Product Reviews/PR Consideration
We are happy to accept a gifted product for PR consideration, and if we like it, may share it with our audience in a format of our choosing. We do not accept compensated product as payment for photo usage nor will we fulfill any specific deadline, photo, or video requests solely for gifted product(s). If you’re interested in using our photos on your socials, website, e-mail blasts, etc. usage rights will need to be purchased.
If you’d like to send a product for PR consideration or purchase photo usage rights, please email email@example.com.
If you’re interested in collaborating on an advertising project please review our services below and send an email to firstname.lastname@example.org with your desired choice(s). We’ll get back to you ASAP with a quote.
* Brand must meet our Clean and Cruelty-Free standards.
** We require a 50% deposit at the start of the project once a contract has been signed.
|Blog – Homepage & Sidebar Ads||An image advertisement fixed on our homepage OR interior page sidebar. Must provide image and link. All impressions, clicks, and sales tracking are up to you to provide.||Email for Pricing||2-3 Days|
|Blog – Behind the Brand Interview||An in-depth interview of your brand, including ethics, packaging, ingredients, and your team. Affiliate link preferred but not required. Must provide product images or send products for us to photograph. [View Live Example]||Email for Pricing||4-6 Weeks|
|Blog – Review Post||An in-depth review of your product(s) in a blog format. Affiliate discount link preferred but not required. Affiliate link preferred but not required. Must provide product images or send products for us to photograph. [View Live Example]||Email for Pricing||4-6 Weeks|
|Instagram Tier I (1 Image Post, 2 Stories)||An in-depth showcase of your product/products. This is NOT a review but rather a deep dive into the product (packaging, ingredients, company ethos, etc.). Includes one (1) professional Instagram photo in which you’ll have rights to use on your marketing platforms and two (2) Instagram video stories.||Email for Pricing||2-3 Weeks|
|Instagram Tier II (3 Image Post, 3 Stories)||An in-depth showcase of your product/products. This is NOT a review but rather a deep dive into the product (packaging, ingredients, company ethos, etc.) Includes three (3) professional Instagram photos in which you’ll have rights to use on your marketing platforms and three (3) Instagram video stories.||Email for Pricing||2-3 Weeks|
|Photo & Video Usage Rights||If you’re interested in using an existing photo or video of ours on your socials, website, email blasts, etc. usage rights will need to be purchased. The cost will depend on what you’re using the photo(s) or video(s) for and the longevity of the agreement.||Email for Pricing||N/A|
For any projects that are not listed above please email email@example.com for a quote.
*We follow FTC guidelines & disclose all paid advertising partnerships.
Why Work With Clean & Cruelty-Free?
The answer is simple. We’re real. We’re honest. We’re transparent. We’re empathetic. We do our research. We care. Consumers trust us.
We genuinely have everyone’s best interest at heart – our fan base, our brands, and animals.
Founder, Clean & Cruelty-Free™