Thank you for taking the time to stop by Clean and Cruelty-Free™, an up-and-coming consumer resource focused on non-toxic and cruelty-free beauty and lifestyle products! If you’re interested in working with us, please review the below items to learn how we can connect.
Becoming Clean & Cruelty-Free™ Approved
We require all brands we work with to go through an approval process. During this process, we examine your animal testing policies and product ingredients. The approval process is free and averages a 3-4 week turnaround time. We WILL NOT work with a brand that does not meet our standards.
Starting The Approval Process
To start the approval process, please send an email to email@example.com with the answers to the following questions as well as a link to your website:
- Do you or any third-party affiliate(s) test your finished product or ingredients on animals at any point?
- Are your products sold in areas where the law requires animal testing, such as mainland China?
- If your product contains milk, honey, beeswax, or any other animal-based ingredient, is your method of acquiring these materials humane? Please explain.
- Does another company own your brand? If so, which company?
- Does your brand hold a cruelty-free certification from Leaping Bunny, PETA, or another source?
- Are there any specific ingredients you keep out of your products? Please explain.
*Please provide a URL to the brand website.
Once we’ve reviewed your answers to the above questions, we’ll take a look at your ingredient list for 1-3 products. If the ingredient review is passed we’ll notify you of your approval and add your brand and website to our Clean & Cruelty-Free Brand list.
*After initial approval, a team member may reach out in 12+ months to re-verify your Clean & Cruelty-Free status. We hold the right to refuse or revoke approval at any time.
Gifted Product Reviews/PR Consideration
We happily accept gifted products for PR consideration, however:
- We cannot guarantee gifted products will be shared (most do but we test for efficacy first).
- We do not accept gifted products in exchange for photo & video usage. Usage rights will need to be purchased if you plan to use our content on your socials or website (see the below section for details).
- We will not fulfill deadlines or special requests (props, editing style, amount of content, etc.) in exchange for gifted products.
We love to showcase products we stand behind – just on our own (authentic) terms! ♡ If you’d like to send a gifted product for PR consideration, please email firstname.lastname@example.org.
If you’re interested in collaborating on an advertising project please review our services menu below and send an email to email@example.com with your desired choice(s). We’ll get back to you ASAP with a quote.
* Brand must be Clean & Cruelty-Free Approved first.
|Blog – Homepage & Sidebar Ads||An image advertisement fixed on our homepage OR interior page sidebar. Must provide image and tracking link.||Email for Pricing||1-2 Weeks|
|Blog – Behind the Brand Interview||An in-depth interview of your brand, including ethics, packaging, ingredients, and your team. Must provide product images or send products for us to photograph. [View Live Example]||Email for Pricing||4-6 Weeks|
|Blog – Product Review Post||An in-depth review of your product(s) in a blog format. Must provide product images or send products for us to photograph. [View Live Example]||Email for Pricing||4-6 Weeks|
|Instagram I (1 Image Post, 1 Story)||An in-depth showcase of your product(s). Includes one (1) Instagram photo and one (1) Instagram video story (not to be confused with a reel) in which you’ll have rights to use.||Email for Pricing||3-4 Weeks|
|Instagram II (3 Image Post, 3 Stories)||An in-depth showcase of your product(s). Includes three (3) Instagram photos and three (3) Instagram video stories (not to be confused with a reel) in which you’ll have rights to use.||Email for Pricing||3-4 Weeks|
(30 – 60 Seconds)
|Includes (1) custom Instagram Reel video surrounding your product(s), up to 60 seconds long. You’ll have the right to use, upload, and share it as you please. *May not manipulate the finished product.||Email for Pricing||3-4 Weeks|
|Tik Tok Video |
(30 – 60 Seconds)
|Includes (1) custom Tik Tok video surrounding your product(s), up to 60 seconds long. You’ll have the right to use, upload, and share it as you please. *May not manipulate the finished product.||Email for Pricing||3-4 Weeks|
|YouTube – Unboxing/First Impressions Video (10 – 15 minutes)||A showcase of your products in an unboxing/first impressions format video. Scripts/word tracks are not allowed – review will be genuine & unscripted. You’ll have the right to use, upload, and share it as you please. *May not manipulate the finished product.||Email for Pricing||4-6 Weeks|
|* Photo & Video Usage Rights||If you’re interested in using an existing photo or video of ours on your socials, website, email blasts, etc. usage rights will need to be purchased. The cost will depend on what you’re using the material for and the longevity.||Email for Pricing||N/A|
For any projects that are not listed above please email firstname.lastname@example.org for a quote.
*We follow FTC guidelines & disclose all paid advertising partnerships.
Why Work With Clean & Cruelty-Free?
The answer is simple. We’re real. We’re honest. We’re transparent. We’re empathetic. We do our research. We care. Consumers trust us.
We genuinely have everyone’s best interest at heart – our fan base, our brands, and animals.
Founder, Clean & Cruelty-Free™