Because makeup shouldn't harm us or animals.

Work With Us

Thank you for taking the time to stop by Clean and Cruelty-Free, an up-and-coming consumer resource focused on non-toxic and cruelty-free beauty and lifestyle products! If you’re interested in working with us, please review the items below to learn how we can connect.

Becoming ‘Clean & Cruelty-Free’ Approved

We require all brands we work with to go through an approval process. During this process, we examine your animal testing policies and product ingredients. We WILL NOT work with a brand that does not meet our standards.

Starting The Approval Process

To start the approval process, please send an email to stephanie@cleanandcrueltyfree.com with the answers to the following questions as well as a link to your website:

  1. Animal Testing: Does your brand, its suppliers, or any third parties conduct, commission, or authorize animal testing on finished products or ingredients?
  2. International Sales: Are your products sold in markets where animal testing may be required, such as mainland China? If so, please explain how your brand avoids animal testing and complies with local regulations.
  3. Animal-Derived Ingredients: If your products contain ingredients such as honey, beeswax, or milk, how does your brand ensure they are sourced humanely?
  4. Parent Company: Is your brand owned by another company? If so, which one?
  5. Cruelty-Free Certification: Does your brand hold a cruelty-free certification from Leaping Bunny, PETA, or another organization? If so, please provide details.
  6. Ingredient Philosophy: How does your brand approach ingredient selection, formulation safety, and transparency? Are there any ingredients you intentionally avoid, and why?

*Please provide a URL to the brand website.

Note
We hold the right to refuse or revoke approval at any time.

Gifted Product Reviews / PR Consideration

We happily accept gifted products for PR consideration; however:

  1. Gifted products do not guarantee coverage or a positive review. We only share products we genuinely want to recommend.
  2. Gifted products do not include photo or video usage rights. Permission and licensing must be arranged separately if you’d like to use our content on your social media, website, or other marketing materials.
  3. We do not guarantee deadlines or accommodate specific content requests (props, editing styles, number of posts, etc.) in exchange for gifted products.

We love showcasing products we stand behind, just on our own (authentic) terms! ♡

If you’d like to send a gifted product for PR consideration, please email stephanie@cleanandcrueltyfree.com.

Any gifted products featured in our content will be clearly disclosed.

If you’re interested in collaborating on an advertising project, please email stephanie@cleanandcrueltyfree.com.

* Brand must be Clean & Cruelty-Free Approved first.

Why Work With Clean & Cruelty-Free?

The answer is simple. We’re real. We’re honest. We’re transparent. We do our research, and we genuinely care.

We believe in building trust through authenticity, thoughtful recommendations, and a shared commitment to better beauty. Our goal is to do right by our readers, the brands we work with, and the animals we advocate for.

Contact Information

Stephanie Thorn
Founder, Clean & Cruelty-Free
stephanie@cleanandcrueltyfree.com