Because makeup shouldn't harm us or animals.

NakedPoppy is a go-to destination for conscious beauty consumers who care about what they put on their skin. But what really sets Naked Poppy apart from other beauty retailers is their amazing product finding quiz. ...

Discover the differences between cruelty-free and vegan beauty products. Learn why consumers choose one over the other and how to make informed beauty purchases. ...

Learn which skincare ingredients are the best and which ones you should avoid! ...

We've rounded up the best non-toxic candles you're sure to love! ...

The best non-toxic and eco-friendly household cleaning products. ...

A vetted list of Clean and Cruelty-Free makeup brands. ...

A vetted list of beauty & personal care brands that are clean and cruelty-free. ...

Innovative ways to recycle or re-purpose your empty hair care, skincare, and makeup packaging. ...