Because makeup shouldn't harm us or animals.

These six tips will take your foundation from "hot mess" to "flawless". ...

NakedPoppy is a go-to destination for conscious beauty consumers who care about what they put on their skin. But what really sets Naked Poppy apart from other beauty retailers is their amazing product finding quiz. ...

Mob Beauty's new cream foundation may just be the answer to all your foundation woes. We dive into the pros and cons. ...

A vetted list of Clean and Cruelty-Free makeup brands. ...

Learn more about the two-women team behind Duet Beauty, a non-toxic and cruelty-free makeup line made for busy women. ...

Learn more about the owner of Grounded Sage, an indie non-toxic skincare brand out of Ontario, Canada. ...

Clove + Hallow is a non-toxic & vegan cosmetic brand based in Atlanta, Georgia. ...

10 professional makeup tips to take your makeup game from "no" to "pro". ...