Because makeup shouldn't harm us or animals.

Your #1 Resource for Conscious Beauty + Lifestyle Without Animal Testing

- Guides & Resources -

We Make Shopping Clean & Cruelty-Free Easy

Below you'll find our FREE guides on topics such as How to Switch to Clean & Cruelty-Free Products, Verified Clean & Cruelty-Free Brands (bookmark worthy!), How to Review Product Ingredient Lists, and more!

A vetted list of Clean and Cruelty-Free makeup brands.

Vetted Clean & Cruelty-Free Hair Care brands.

Learn more about the two-women team behind Duet Beauty, a non-toxic and cruelty-free makeup line made for busy women.

Learn more about the owner of Glaminizers, an indie, non-toxic, and vegan skincare brand out of Maryland, USA.

A vetted list of beauty & personal care brands that are clean and cruelty-free.

Learn more about the owner of Grounded Sage, an indie non-toxic skincare brand out of Ontario, Canada.

Innovative ways to recycle or re-purpose your empty hair care, skincare, and makeup packaging.