Because makeup shouldn't harm us or animals.

Your #1 Resource for Conscious Beauty + Lifestyle Without Animal Testing

- Guides & Resources -

We Make Shopping Clean & Cruelty-Free Easy

Below you'll find our FREE guides on topics such as How to Switch to Clean & Cruelty-Free Products, Verified Clean & Cruelty-Free Brands (bookmark worthy!), How to Review Product Ingredient Lists, and more!

Discover the best clean and cruelty-free Korean skincare brands in this comprehensive article - including an expansive amazon shopping list!

These six tips will take your foundation from "hot mess" to "flawless".

Discover the luxurious and natural skincare brand OSEA Malibu, and learn about the ingredients that make their products effective and nourishing.

NakedPoppy is a go-to destination for conscious beauty consumers who care about what they put on their skin. But what really sets Naked Poppy apart from other beauty retailers is their amazing product finding quiz.

Discover the differences between cruelty-free and vegan beauty products. Learn why consumers choose one over the other and how to make informed beauty purchases.

Looking for a hair care brand that is committed to using clean, natural ingredients that are gentle yet effective? Evolvh is the answer!

Made with all-natural ingredients and a range of scents, the luxurious Bonbon Body Scrubs provide aromatherapy, improved circulation, and better absorption of other skincare products.

Mob Beauty's new cream foundation may just be the answer to all your foundation woes. We dive into the pros and cons.

Current Faves ♡

Shop some of our latest clean & cruelty-free obsessions!