Because makeup shouldn't harm us or animals.
How to Switch to Cruelty-Free Makeup

How to Switch to Cruelty-Free Makeup

How to Switch to Cruelty-Free Makeup

Less Cruelty, More Love

Thinking of making the switch to cruely free products? Don’t worry,  switching to cruelty-free isn’t as hard as you’d think! A little research and patience are all it takes! We’ve made an easy-peasy outline below on how to get started.

While this guide was created with beauty products in mind, it’s helpful no matter which type of cruelty-free products you’re looking to incorporate into your life.

How to Make the Switch to Cruelty-Free Beauty Products

1. Educate Yourself

First and foremost it’s important to fully understand what cruelty-free entails and the proper ways to determine if a brand is cruelty-free. Not every product with a bunny image or the words “not tested on animals” is cruelty-free. If you haven’t already, be sure to conduct as much research as possible from reputable sources.

2. Know Your Resources

There are plenty of resources out there for finding cruelty-free brands, such as the Leaping Bunny Program, well-informed bloggers (Ethical Elephant, Cruelty-Free Kitty, Ethical Bunny & Free The Bunnies). You can also view our own list of Clean and Cruelty Free brands here. If you can’t find any information about a brand’s animal testing policies online you should reach out and ask the brand directly. Click here to find a list of help questions.

3. Decide Your “Level” of Cruelty-Free

There are varying degrees of “cruelty-free”. While some cosmetic brands do not test their finished product on animals, the companies they get their ingredients from might. There are also a plethora of cruelty-free brands who are owned by larger companies that are not cruelty-free. Knowing where you draw the line will help you determine which brands you’re comfortable purchasing from.

4. Make a List

Once you’ve determined the level of cruelty-free you’re comfortable with, you can start researching which brands fit your criteria. A good place to start is by researching the brands you’re already using. Jot down which brands fall into the acceptable category so you know what you can repurchase down the road.

5. Go Slow

Making the switch to cruelty-free products should be gradual. You don’t need to run to the store and buy all new products at once or throw out what you have. Use up the products you own and replace them with a comparable cruelty-free product once they’re empty.

6. Be Patient

If you have a go-to product that is not cruelty-free it may be frustrating to find something new that performs similarly. It’s important to understand that the process to find new cruelty-free products you like may take time. If you find yourself wanting to revert to old products keep in mind the reasoning behind why you chose to go cruelty-free. Enjoy the process and experimenting with new products!

Helpful Cruelty-Free Resources

Best of luck to you on your cruelty-free journey! Feel free to ask us if you have questions! We’re always happy to reachout to a brand on your behalf.

Disclaimer: May contain affiliate links. All opinions are our own. Nothing stated above should be used in lieu of professional medical advice.

Stephanie Thorn
Founder of Clean & Cruelty-Free. A Midwest girl with a passion for clean beauty, makeup artistry, animals rights, and comfy leggings. Since being diagnosed with PCOS she's made it her mission to adopt a healthier lifestyle. In her spare time, you can catch her watching horror movies, gaming, or reading.