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Clean & Cruelty-Free Brand Directory

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Last Updated 9/26/2022

Buy From Better Brands

When it comes to shopping, money serves as a vote. What you decide to purchase and from whom matters. If you’re like us, you see the importance of supporting ethical companies that use less-toxic ingredients.

Unfortunately, in a world full of greenwashing and false cruelty-free claims, weeding through the bullshit advertising (excuse our French) is time-consuming. Because of this, we’ve comprised a directory of brands we’ve personally verified as clean and cruelty-free by our standards.

Please keep in mind that the definition of ‘clean’ can be different for each person. While our brand directory is a great starting point for shopping clean and cruelty-free, we ALWAYS recommend doing your research and ingredient analysis before purchasing a product.

Don’t forget to check out our discounts page for additional savings! 😉

*This list contains affiliate links from which we may earn a commission (at no additional cost to you.)


Clean & Cruelty-Free Brand Master List

Our list includes vetted brands from the following categories: makeup, skincare, nail care, oral care, perfume, household cleaning products, and more!

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Did we miss a brand? Let us know here and we’ll happily reach out to them to see if they meet our Clean & Cruelty-Free standards.



This post is not sponsored but may contain affiliate links from which we earn a commission at no additional cost to you. Nothing stated in this article should be used in place of professional medical advice. All opinions are our own.

Stephanie Thorn
Founder of Clean & Cruelty-Free. A Midwest girl with a passion for green beauty, makeup artistry, animals rights, and comfy leggings. Since being diagnosed with PCOS she's made it her mission to adopt a less-toxic lifestyle.