Because makeup shouldn't harm us or animals.
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Clean & Cruelty-Free Brand Directory

Stephanie Thorn
Posted by Stephanie Thorn October 4, 2019
Photo courtesy of Pexels

Last Updated 3/14/2023

Buy From Better Brands

When it comes to shopping, money serves as a vote. What you decide to purchase and from whom matters. If you’re like us, you see the importance of supporting ethical companies that use less-toxic ingredients.

Unfortunately, in a world full of greenwashing and false cruelty-free claims, weeding through the bullshit advertising (excuse our French) is time-consuming. Because of this, we’ve comprised a directory of brands we’ve personally verified as clean and cruelty-free by our standards.

Please keep in mind that the definition of ‘clean’ can be different for each person. While our brand directory is a great starting point for shopping clean and cruelty-free, we ALWAYS recommend doing your research and ingredient analysis before purchasing a product.

Don’t forget to check out our discounts page for additional savings! 😉

*This list contains affiliate links from which we may earn a commission (at no additional cost to you.)

Clean & Cruelty-Free Brand Master List

Our list includes vetted brands from the following categories: makeup, skincare, nail care, oral care, perfume, household cleaning products, and more!

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Did we miss a brand? Let us know here and we’ll happily reach out to them to see if they meet our Clean & Cruelty-Free standards.

This post is not sponsored but may contain affiliate links from which we earn a commission at no additional cost to you. Nothing stated in this article should be used in place of professional medical advice. All opinions are our own.

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Stephanie Thorn
Stephanie Thorn
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Founder of Clean & Cruelty-Free. A Midwest girl with a passion for green beauty, makeup artistry, animals rights, and comfy leggings. Since being diagnosed with PCOS she's made it her mission to adopt a less-toxic lifestyle.