Thank you for taking the time to stop by Clean and Cruelty-Free™, an up-and-coming consumer resource focused on non-toxic and cruelty-free beauty and lifestyle products! If you’re interested in working with us, please review the items below to learn how we can connect.
Becoming ‘Clean & Cruelty-Free’ Approved
We require all brands we work with to go through an approval process. During this process, we examine your animal testing policies and product ingredients. The approval process is free and averages a 3-4 week turnaround time. We WILL NOT work with a brand that does not meet our standards.
Starting The Approval Process
To start the approval process, please send an email to stephanie@cleanandcrueltyfree.com with the answers to the following questions as well as a link to your website:
- Do you or any third-party affiliate(s) test your finished product or ingredients on animals at any point?
- Are your products sold in areas where the law requires animal testing, such as mainland China?
- If your product contains milk, honey, beeswax, or any other animal-based ingredient, is your method of acquiring these materials humane? Please explain.
- Does another company own your brand? If so, which company?
- Does your brand hold a cruelty-free certification from Leaping Bunny, PETA, or another source?
- Are there any specific ingredients you keep out of your products? Please explain.
*Please provide a URL to the brand website.
Approval Review
Once we’ve reviewed your answers to the above questions, we’ll examine your ingredient list for 1-3 products. If the ingredient review is passed, we’ll notify you of your approval and add your brand and website to our Clean & Cruelty-Free Brand list.
*After initial approval, a team member may reach out in 12+ months to re-verify your Clean & Cruelty-Free status. We hold the right to refuse or revoke approval at any time.
Gifted Product Reviews/PR Consideration
We happily accept gifted products for PR consideration, however:
- We cannot guarantee gifted products will be shared (most do, but we test for efficacy first).
- We do not accept gifted products in exchange for photo & video usage. Usage rights will need to be purchased if you plan to use our content on your socials or website (see the section below for details).
- We will not fulfill deadlines or special requests (props, editing style, amount of content, etc.) in exchange for gifted products.
We love to showcase products we stand behind – just on our own (authentic) terms! ♡ If you’d like to send a gifted product for PR consideration, please email stephanie@cleanandcrueltyfree.com.
Sponsored/Paid Advertisement
If you’re interested in collaborating on an advertising project, please email stephanie@cleanandcrueltyfree.com.
* Brand must be Clean & Cruelty-Free Approved first.
Why Work With Clean & Cruelty-Free?
The answer is simple. We’re real. We’re honest. We’re transparent. We’re empathetic. We do our research. We care. Consumers trust us.
We genuinely have everyone’s best interest at heart – our fan base, our brands, and animals.
Contact Information
Stephanie Thorn
Founder, Clean & Cruelty-Free™
stephanie@cleanandcrueltyfree.com