Because makeup shouldn't harm us or animals.

Discover the best clean and cruelty-free Korean skincare brands in this comprehensive article - including an expansive amazon shopping list! ...

Discover the differences between cruelty-free and vegan beauty products. Learn why consumers choose one over the other and how to make informed beauty purchases. ...

Discover how clean beauty can improve your overall health and contribute to a more sustainable future. ...

Discover the latest developments in China's animal testing laws for cosmetics and consumer products. ...

We asked Plume Science about their animal testing policies. Find out what they had to say. ...

Learn why Dove (Unilever) is NOT a cruelty-free company. ...

SB-1249 may not make as big of an impact on ending animal cruelty in California as you think. ...