Because makeup shouldn't harm us or animals.

A comprehensive list of beauty & personal care brands that are both cruelty-free and non-toxic. ...

6 simple steps on how to make the switch to cruelty-free beauty products. ...

An in-depth guide on what cruelty-free makeup is and why it's important. ...

A list of cosmetic & skincare brands that are cruelty-free and do not test their ingredients or finished products on animals. ...