Because makeup shouldn't harm us or animals.

A vetted list of beauty & personal care brands that are clean and cruelty-free.

Learn more about the owner of Grounded Sage, an indie non-toxic skincare brand out of Ontario, Canada.

Innovative ways to recycle or re-purpose your empty hair care, skincare, and makeup packaging.

Learn more about Lisse, a brand new clean & eco-friendly shaving company out of Vancouver.

Learn more about Dimension Nails, a 10-free, vegan & cruelty-free nail polish based in Florida.

Learn more about JustNeem, a clean and cruelty-free skincare brand based in North Carolina.

We asked Plume Science about their animal testing policies. Find out what they had to say.

Clove + Hallow is a non-toxic & vegan cosmetic brand based in Atlanta, Georgia.